Five Things EVERY Real Estate Agent Should Know About Home Staging
The Art of Staging Your Home Using What You Own
In the world of home staging, occupied staging is a common practice for sellers with limited budgets, where stagers transform spaces using existing items and a few additional accessories. While it may not be ideal in a hot market, there are opportunities for stagers...
Stop telling your sellers to declutter!
When selling a home, remember that "declutter, declutter, declutter" is important, but consider a fresh approach to showcase the unique character of the property while presenting it in the best light.1. EMBRACE PERSONALIZED PRESENTATION: Instead of urging sellers to...
4 Reason Why Home Staging Is Worth It
When you’re selling your home, making a good first impression is crucial. Home staging is the key to capturing potential buyers' hearts. But why is it worth the investment? Let's delve into the reasons.1. Creating a Lasting First Impression: staging has the power to...
Homeowners Top 5 FAQs for Home Stagers
Are you considering staging your home in 2024 but feeling overwhelmed by questions on how to proceed? You’re not alone, many homeowners or prospective sellers share similar concerns. In this blog, we’ll tackle common inquiries for home stagers in 2024, providing...
All you need to know about Staging Services
Your home is most likely your greatest asset, and you deserve the most return when selling. Home staging is one of the most powerful and effective marketing strategies to sell your home fast and for top dollar.
Real estate agents need home stagers to be more effective in their jobs.
Yet, home stagers are often frustrated in their home staging marketing efforts to real estate agents.
I think they’re not willing to spend any more than is absolutely necessary on a listing, especially when they don’t know if the house will sell at all.
What I know for sure is that home staging can be a superpower for real estate agents who want to become top producers in their market. Beyond merely decorating a space, home staging creates an emotional connection that carries the target buyer to the closing table.
1. Speed up sales.
Home staging will make it easier for you to market and sell your listings because your MLS photos will be 100% more enticing, and once visiting a property, home buyers are more likely to make an offer on a home that shows well.
2. You will attract more leads with better photos.
With 90% (Canada) of home buyers searching online before ever calling a real estate agent, you will attract more leads with better photos, not only for the staged listing but from active buyers who will want you to show them other properties too.
3. Price reduction.
Your clients don’t want to hear you recommend a $10,000, $20,000 or $50,000 price reduction because that’s money right out of their pockets. Home staging services can range anywhere from a few hundred dollars for a consultation up to several thousand dollars to fully furnish home.
In every case, the cost to your client will be significantly less than the price reduction. This makes for a much easier conversation with your clients and keeps you on the “same team.”
4. It’s not a service you personally have to pay for.
Home staging is a service you can recommend to your clients as a faster way to sell their home for more money, but it’s not a service you personally have to pay for.
Some real estate agents may think home staging is just an extra expense, but later find that it’s worth every penny.
5. First Impressions Matter.
In real estate, first impressions make or break a deal.
When potential buyers step into a well-staged home, they enter a curated atmosphere that encourages them to imagine living in the space.
On the other hand, if they have a bad impression within those crucial first few seconds, their feelings about the entire house will be soured – no matter how much potential the listing has.
In a world where first impressions are everything, real estate agents who embrace home staging are the ones who come out on top.